Why subscribe?

You’ll regularly dip into fascinating, bizarre, long-forgotten and prescient moments in the history of the tech industry. Today I spend a lot of my time advising tech startups , so I’m interested in drawing insights and lessons from history and sharing them with readers. And this isn’t just read-about history — it’s observed history. In almost all of what you’ll read, I was there. Subscribe to get full access to the newsletter and website. Never miss an update.

Stay up-to-date

Every new edition of the newsletter goes directly to your inbox.

Join the crew

Be part of a community of people who share your interests.

To find out more about the company that provides the tech for this newsletter, visit Substack.com.

Subscribe to Front Row Seat For a Revolution

First-hand tales from the history of technology, and what they tell us about strategy today.


I've been an author, journalist, TV commentator and consultant in the tech space since the 1980s. I've seen just about everything important and stupid that has happened in and because of this industry. I'm now a partner at Category Design Advisors.